The social media battle has been seen worldwide, and now it has become so common to witness. To begin with, TikTok became so prominent, and it has nothing to do with the fact that it is indeed fresher to the market. And it has grown much enough to compete with the senior competitors over a decade older than TikTok. Though it has faced many issues like being banned in various countries it still has managed to retain its position and still ranks higher every day. Even today, many prefer to use TikTok and buy tiktok views to enhance their fame on the platform.
And when it comes to Instagram, we all know what progress it was. From being a normal photo-sharing app, it has now become a full-fledged marketing and media channel that guarantees engagement and provides a clear insight into user demands.
But then it is rumored that introducing the reels option on Instagram is a clear-cut carbon copy of TikTok. But does it matter when you get to do business on both platforms?
Yeah, you have got it. The main question was, ‘TikTok Vs. Instagram Which Is Best For Businesses?’
Suitability For Business
Which platform is better to consider for your business now: Instagram or TikTok? TikViral says both platforms are increasingly focused on video content, each with a billion users. Your particular audience’s location and points of interaction are of utmost importance. Even so, examining whichever platform offers the best value for your money and will provide your campaigns with greater reach and engagement is worthwhile.
Of course, everything has two sides, and just like that, both social media platforms have got their pros and cons to deal with. So it is wise to know them first before optimizing them blindly for the business.
Pros –
- Stories on Instagram are a great tool for getting your brand noticed. Usually, the clips and clicks on story posts vanish in a day, yet they give your brand credibility and dynamism.
- Compared to TikTok, Instagram has a greater user base.
- Instagram is the platform to use if you want to incorporate influencer marketing into your action plan.
- The “Checkout” function of Instagram’s in-app shopping function and the popular “Instagram Shopping” widget enables businesses to tag stuff and send traffic to the product links on their webpage.
- It is quick and simple to upload photographs and movies and doesn’t take much time.
- There are more alternatives for Instagram advertising.
- Content can even be scheduled beforehand.
Cons –
- Instagram has a relatively small or limital audience; most users are between 18 and 34.
- There are nearly over 25 million businesses on Instagram. It makes it challenging for your business to stand out from the competition.
- Not so much a vital tool if you prefer your words to do the talking; Instagram does far better with images and videos.
- There isn’t an easy way to connect your Instagram feeds to your website.
TikTok
Pros –
- As of 2020, The most downloaded app was TikTok.
- Despite having a lower density of users than Instagram, TikTok is adding users faster. TikTok expanded by 49% in 2019, although Instagram downloads only grew by 28%.
- Parallel to the “Checkout” option on Instagram, TikTok features a function that allows users to make an in-app purchase via the retail partners on the platform. Businesses can link products from their website using
- TikTok’s Sponsored Hashtag Challenge Plus through a branded hashtag campaign.
- The cost of advertising on TikTok is often lower than on Instagram.
- TikTok has a younger user base, with 69% of its users in the 13 to 24 age bracket.
- Videos play with audio, making it more straightforward for companies to be seen by people as they navigate through information.
Cons –
- TikTok, a platform made up of many younger users, might not be a good fit for your company. You can also buy tiktok fans to drive more customers to your brand.
- It is challenging to increase website traffic because reels cannot include links.
- Because TikTok is one of the more recent social platforms, there aren’t any long-term metrics and insights.
- You will need to personally maintain a database to keep track, as TikTok merely preserves metrics for 28 days.
- When you decide to share a brand-new video, you have to directly and manually upload it when you want it to go out because, unlike many other social media networks, you can’t schedule feeds out.
- Since TikTok is so new, only time will tell if it will be around for the foreseeable future.
Final Verdict
Without any uncertainty, TikTok might be the ideal platform for producing content that takes advantage of brief and short-form trends. Moreover, it excellently fits its target market due to its bombastic appearance and flair. But that doesn’t make Instagram any less because it has its specialties and merits that will aid your business with the elements of promotion that you desire.