Amy Allen Clark is a mother of two living in Granger, IN. In addition to running Mom Advice and running after her kids, she keeps busy by serving in her local Mothers and More chapter and writing for a number of Web sites and print publications.
She has served as spokesperson for Cascade, Glade, and Cheer and is currently the home management expert for Kenmore’s Make-It-Simple team. She also is on the advisory counsel for Real Girls Media and has worked with corporations such as Walmart, Scotts, Kellogg’s and SC Johnson.
Troy Lerner is the co-founder and EVP of Booyah Advertising, a boutique online ad agency. Troy’s team builds ad campaigns for companies like Dish Network, Vail Resorts, Gaiam, Quark, Vitamin Shoppe, Qdoba and about 30 others. The firm provides strategy and tactical services for paid search, organic search, banners, shopping engines, social media, online video, email and creative/design.
Phil Hollows is the Founder and CEO of FeedBlitz, the email and social media marketing automation service and premium FeedBurner alternative.
FeedBlitz sends a billion updates per year via email, Facebook, Twitter and more for bloggers including the #SavvyBlogging Founders, gurus like Seth Godin, Money Saving Mom, and tens of thousands of bloggers and small businesses in between.
MATT SLABY (b. 1979) is a photographer based in Denver, Colorado. Before turning his attention to photography, he traveled the western United States as a wild- land firefighter with the U.S. Forest Service Hotshots also working winters as an EMT with a metropolitan ambulance service. Slaby interned at U.S. News & World Report covering the 2006 congressional elections and the Washington, D.C. political circuit, including the White House and U.S. Capitol.
He has a background in writing and literature and holds a J.D. from the University of Denver Sturm College of Law. Slaby brings his diverse background to the field of photography and journalism and is particularly passionate about making the unique and multidimensional culture of his home in the western United States accessible to a broader audience. Slaby’s current body of work has received honors from PDN, American Photography, Communication Arts, CENTER, and LOOKBetween.
A selection of his clients includes U.S. News & World Report, TIME, Newsweek, The Wall Street Journal, Smithsonian magazine, Mother Jones, The Bureau of Land Management, Audubon magazine, National Public Radio, Days Japan, The National Interagency Fire Center, The Department of Defense Military Health System, BD, Discovery Communications, and Human Rights Campaign.
Jim Summers is a business attorney and Senior Partner with the international law firm of Fulbright & Jaworski LLP, where he has practiced law for 34 years. Jim has been recognized over the years by several national organizations, including Best Lawyers in America, Texas Super Lawyers, Best National Real Estate Lawyers, and Legal 500 Best Lawyers.
Jim’s commercial and transaction based legal practice is multi-functional and includes the following areas: real estate and corporate transactions, business contracts, leasing, financing, selection and formation of business entities (including corporations, partnerships, and limited liability companies), tax, financial planning, intellectual property rights, e-commerce, internet agreements, advertising arrangements, employee matters, and consulting agreements.
Jim lives in San Antonio, Texas, and is married to Kimberly, and adores being a father and grandfather.
Reader Usability Lab
Joy Miller is the owner of Five J’s Design, a freelance graphic and web design business, and the culmination of a 15-year passion for graphic design. Using her knowledge of HTML, CSS, and PHP, Joy designs sites that are clean, attractive, and highly user-friendly. In the competitive web design industry, she has established a reputation for quality, integrity, and attention to detail, and her services are in high demand.
Joy is an avid reader and life long learner, and she maintains a strong passion for education. As a veteran homeschool mom of three, her philosophy of education is “Give a man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime.”
This timeless principle also extends to Joy’s design business, and she strives to equip her clients with important skills that will help them develop and improve their sites even after she is done with their project. This often means teaching clients how to make changes in CSS or HTML structure on their own so they don’t have to rely on hiring someone to help with minor site changes in the future.
Joy lives in Texas with her husband, Jeff, and their three children, Jaden, Jerah, and Joely.
Bloggers in the Media
Valerie has been an anchor and reporter at WXIA-TV in Atlanta for 11 years, and worked as an anchor at CNN Headline News and the CNN Airport Network for 8 years before that.
She currently anchors 11 Alive Weekend Morning News and the Popular Ways to Save segment, which educates 11Alive News viewers on all aspects of saving money, from groceries to child care to vacations, clothing and personal finance. The segment started two years ago and has become so popular with viewers it now appears in the 6am, 7pm, and 11pm shows plus four segments on the weekends.
Valerie has relied heavily on blogs to find content for her segment. Many bloggers around metro Atlanta have appeared live in her Ways to Save Money segment or been quoted in Valerie’s stories.
She is the mom of 5 year old Nicholas, and more recently 3 year old Jhenya, who was adopted from an orphanage in Siberia one year ago. Her family did a lot of belt tightening as they saved money for adoption and travel expenses and she has continued to share the money saving methods she learned along the way with viewers.
Vlogging and Branding
Maria T. Bailey is an award-winning author, host of Mom Talk Radio, co-host of the “Good Day” with Doug Stephan show, co-founder of Mom TV, nationally known speaker and the foremost marketing authority on marketing to moms. Her company, BSM Media is a full service marketing and media firm.
She is the author of “Marketing to Moms: Getting Your Share of the Trillion Dollar Market”, “The Women’s Home Based Business Book of Answers”, “Trillion Dollar Moms: Marketing to a New Generation of Mothers” & “Mom 3.0 – Leveraging Emerging Technologies and Media to Market With Moms”.
Deepening the Blogger-PR Relationship
Kevin Dugan, director of marketing, Empower MediaMarketing, @prblog
Dugan has hard-earned experience pitching bloggers and being pitched himself as the author of Strategic Public Relations (http://prblog.typepad.com) and the Bad Pitch blog (http://badpitch.blogspot.com). Blogging since 2022, both of his blogs are ranked by Advertising Age’s Power 150 a ranking of the world’s top marketing blogs.
Dugan has been immersed in digital technology, social media and interactive content to some degree since the mid-90s. He’s currently director of marketing at Empower MediaMarketing, a media and marketing agency with clients in the retail, food and consumer packaged goods industries. He’s been a source for national media, including The Wall Street Journal, CNN, The Associated Press and Mashable.