People often talk about cleaning up their lists. Whether it be Facebook friends, email subscribers, or Twitter followers many people believe that if people aren’t engaged, then it’s time to unfriend, unsubscribe, or unfollow.

Ted Rubin (a Savvy Blogging Summit Keynote speaker) is sharing why he thinks you should embrace lurkers.

And do not forget that social platforms are hardly the only way that people spread the word. Just because followers do not share your content via Twitter does not mean they are not sharing it in conversation, via email, and via other social channels.

Read the whole article on Mashable.