Last month, for the first time Facebook had more visitors than Google. While search engine traffic is important, Facebook should not be overlooked as a huge source of blog traffic.
According to Wired Magazine over 200 million people (or 1/5 of those who use the internet) have Facebook accounts. A fan page provides you with FREE advertising to potentially millions of people, every day.
Setting up a fan page is free and very simple. Log on to your personal Facebook account and go to http://www.facebook.com/pages/create.php to set up your fan page.
It is a great place to interact with your readers and share extra information that might not be on your blog.
From Wired Magazine:
Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. In Zuckerberg’s vision, users will query this “social graph” to find a doctor, the best camera, or someone to hire—rather than tapping the cold mathematics of a Google search. It is a complete rethinking of how we navigate the online world, one that places Facebook right at the center.
If you don’t have a Facebook Fan page set one up today!
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The other thing that’s helped is to ENGAGE your fans. Do NOT just link to your blog posts – find ways to connect with your readers – give them something more than they’d get by just following you on their reader. With SO many people on Facebook, you’ve got to find a way to make those status updates POP!
Oh I so hope you’ll talk more about ideas for Facebook pages!! Please do! I would love to learn for instance, how to add a poll to an update, how to add applications to my fan page, and components of successful fan pages.
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