A lot of you have asked about marketing and editorial calendars for the New Year. It’s a great time to rethink your business strategy. The most important thing to think about is not just your editorial calendar, but your entire marketing strategy.
Since it’s the New Year, let’s ask a couple questions of ourselves…
1. What are your 3-5 year goals for your business? Do you want to write a book, speak at an event, quadruple your traffic, or invent and patent a product? Is your ultimate goal to appear on The View or be a guest on the Tonight Show? Whatever your aspirations are, it’s important to define them so that you can then make the plans that will get you to that ultimate goal.
2. Define your goals and then work backwards through the calendar by setting up benchmarks to get where you want to be. If your goal is to speak at a big national convention, what are the minimum benchmarks that previous speakers at that convention met before speaking there?
This is what the Marketing Calendar Blueprint will help you do. Get 25% off with coupon code SAVVY25 until January 7, 2013.