It’s great to refer people to your own resources. One way to do this if you have printables, checklists or other files is by uploading the file to your site. This is a simple 4-step process to uploading and linking to a PDF file hosted on your site.
- Go to Media and Add New.
- Upload the PDF file.
- Go back to your Media Library and select “Edit” next to the file.
- Copy the File URL and paste as a hyperlink for your post.
Don’t forget to add anchor text!
Also remember to hyperlink any images related to the file as you can we did above with the Small Business Checklist. People click images so you will want to ensure that the URL takes them to where you want them to ultimately land which equates to higher conversions.