I went to sit on the beach to clear my mind and just enjoy the warm sun against my skin. Who would have thought that so much inspiration would come from so simple an act? I watched as two young girls tried their best to get closer and closer to some ducks that were floating in the water. The girls had snacks of a sort in their hands, though I never did figure out what these were. The ducks seemed mildly interested in what was being offered. Then the girls’ Dad came over and joined them to see what they were trying to do. Their response: they wanted the ducks to eat out of their hands.
Being a little wiser, which only comes with age, the Dad gave the girls some bread that the ducks took to even better than what was being offered before. Dad also coaxed the girls to gently feed the ducks, and hide part of their hands and arms under the water while offering the bread. It took several minutes, but to my amazement the ducks actually ate out of these little girls’ hands; much to their delight and the father’s praise.
This is so applicable, not only to ducks, but to life and business when we are working towards success.
Success comes with time.
When building influence and growing your brand, it takes time to build up a reputation. Patience goes hand in hand, because time cannot be rushed.
Success comes with consistency.
The more that you consistently behave in a certain manner, people and ducks will learn how you work and in which ways they are able to work with you.
Success takes using the right tools and having an effective delivery.
It’s hard to accomplish hand-feeding a duck when all you have is tomato sauce. Using good tools and consistently delivering quality content or products is not only the key to initially grabbing attention, but is also how you will continue to maintain a customer or readership base for your brand.
Success takes trust.
I believe that this is the most important factor to success. In fact, go back and replace the word “success” with “trust” on all the previous points, and you will see what I mean. Building trust will help increase your influence and grow your brand by leaps and bounds. Without trust, you will be limited with how far you can go, and more than likely, find yourself facing many struggles in your endeavors to grow your business.
During the last few minutes of watching the little girls and the ducks, I momentarily closed my eyes to just enjoy the tranquility of the moment. Suddenly, two boys ran splashing into the water while throwing food and the moment was gone. The ducks immediately swam away while being chased by these boys. Trust is easily broken, so it is important to make intentional decisions with your business. Instead of chasing success, take time, consistency, effective tools, delivery and most importantly trust and you can be well on your way to success with your business.
What do you think is important for building success in your business?