One of the most important off page factors for SEO is anchor text. Anchor text is the blue text you see on websites that contain a hyperlink. It is important because it give the search engines a context in which to place your page. A classic example of the misuse of keyword anchor text is “click here.” If you do a google search for “click here” the top search result is Adobe Reader, yet the words “click here” are not keywords on the Adobe site.
Every link to a page on your site is a vote for that page, and anchor text tells google where to put that page in the search engine results.
When linking to other bloggers (and you should be linking to other bloggers) link to keywords, not a generic term. For example, if I wanted to link to Erin’s Ham and Cheese Fritatta, it is better to write
I made $5 Dinner’s delicious and Ham and Cheese Frittata (using Ham and Cheese Frittata as my text for backlinks) rather than writing
I made $5 Dinner’s Ham and Cheese Frittata last night, you can find the recipe here.
This technique works with internal backlinks on your own site as well. When creating internal links, use keywords to boost your own blog’s position in the search engine results.