Amazon recently emailed its associates with changes to its TOS, effective March 1, 2013.
“In addition, notwithstanding the advertising fee rates described on this page or anything to the contrary contained in this Operating Agreement, if we determine you are primarily promoting free Kindle eBooks (i.e., eBooks for which the customer purchase price is $0.00), YOU WILL NOT BE ELIGIBLE TO EARN ANY ADVERTISING FEES DURING ANY MONTH IN WHICH YOU MEET THE FOLLOWING CONDITIONS:
(a) 20,000 or more free Kindle eBooks are ordered and downloaded during Sessions attributed to your Special Links; and
(b) At least 80% of all Kindle eBooks ordered and downloaded during Sessions attributed to your Special Links are free Kindle eBooks.”
There has been some debate as to whether this is an either/ or clause, but it seems pretty clear that both conditions must be met to lose affiliate revenue for the month.
Many bloggers promote free Kindle eBooks as a way to drive traffic to Amazon and increase their total Amazon affiliate sales, since the customer is on the site with their cookie. While I think this will hurt a few larger blogs who have the ability to drive at least 20,000 downloads I think this has a bigger effect on people who write eBooks and offer them free on Kindle for promotion.
With many bloggers relying on Amazon for a large source of their income, I believe people will be hesitant to promote free eBooks like they have done in the past. This hurts independent publishers who are trying to build sales through this marketing method.
What do you think? Will you still promote free Kindle eBooks after March 1st?